It
is self-evident that you need to have a cracking client management plan to make
it big in the fitness industry. Plans, goals, spread sheets, free trials,
emails, blog – you’ve taken care of every trick of the trade. You are in
control of the client marketing gig.
Are you?
In the fairground of external marketing
devices, you are forgetting your most important weapon. The one that makes all
the difference and is basically the face of your business, for all practical
purposes: your team of personal trainers.
It’s amazing how managing a pro-client
trainers’ team can change the scope of your business. Read on and you’ll get
the idea.
·
Trust is essential
When people come to train with a
professional fitness expert, they come because they want to improve their
fitness scenario. And the trainers are, always, the fitness model for the
client. The most important task of your Fitness
Client Marketing plan will be to make your clients feel comfortable with
their trainers.
Your clients must feel that they are not
being judged. Ask the trainers to create a friendly rapport with their clients.
This is essential to the future of your marketing plan.
·
Respect is paramount
Everyone is different, everybody comes at a
different level of fitness. Whatever be the program, every client will need
specific attention. This, your trainers have to keep in mind. It may sound
lame, but how many times do you see a client complain about a pain that is not
supposed to be there?
Personal
trainers are ‘personal’ because they guide everyone
according to their specific requirements. It’s not about what they are good at,
kick boxing, kettle bell or cardio training or any other thing. It’s all about
what the person they are will be good at, what he/she needs.
·
Change is good, small change –
even better
Like in everything else, fitness benefits
from small increments. Ask your trainers and keep track, if possible, of the
changes that are being recommended and being made. This way, you will be in the
know-how as to how your trainers are helping the clients improve.
Injuries and pain are two important aspects
of any serious workout regime. Please make sure that your trainers understand
the causes of these incidents and make sure your clients get to know why they
are feeling the pain. Reliability is a key aspect of Fitness Client Marketing.
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| Fitness Client Marketing |
·
It’s in the mind
Please ask your trainers to inform and
educate the clients about how the mind affects fitness. As we all know that how
we see our food affects our fitness or the lack of it. We get less hungry if we
think we have had a heavy meal. Conversely, if we think we have eaten healthy
and light food, we tend to get hungry more often. So the calorie count
misconceptions must be communicated well to your clients.
Remember, the number 1 reason why a client
switches business is that he/she feels that the advice was bad. And who’s
better to give solid advice than your personal trainer?
For More Info: See Here..
For More Info: See Here..
